Better Place

It’s simple. The car has evolved. Gas guzzlers have gone the way of the dinosaur – there’s a reason they call it “fossil fuel.” In their place we have electric versions of our favorite makes and models being developed by established car companies.

And the evolution of the car means the evolution of the entire transportation model. When we eliminate the dependence on oil, we eliminate the environmental and economic damage that came with it.

The good news is we’re evolving into something very familiar. The Better Place business model is one most of us already experience every day – with our mobile phones.

Think of it like this: we pay mobile providers for minute-by-minute access to cell towers connected together in cellular networks. Truth is, we pay comparatively little – or next to nothing – for the phones themselves. After all, what you’re really buying is air time, not a box with buttons.

The same model works for transportation. Just replace the phone with an electric car, replace the cell towers with battery recharge stations, and replace the cellular networks with an electric recharge grid. Now you’re buying miles, not minutes.

Brilliant concept. Transformative if it works.